Where to Buy Official Olympics Merchandise
The primary official sources for purchasing licensed Olympics merchandise are dedicated online shops operated by the IOC and official team partners.
- Olympics.com Shop: The official global online store for the IOC offers a wide variety of Paris 2024, Milano Cortina 2026, and LA28 merchandise, including the official "The Olympic Collection" apparel line.
- TeamUSAShop.com: The official store for US Olympic and Paralympic apparel and fan gear, featuring exclusive Nike and Ralph Lauren collections for Team USA.
- Fanatics: A major retailer for officially licensed sports merchandise, Fanatics has a dedicated Olympics store with a huge selection of Team USA apparel, pins, and buttons.
- Brand-specific retailers: Official partners like Nike, Ralph Lauren, and Gap also sell their specific Olympic collections through their own websites and stores.
- Physical stores: In Paris, merchandise has been available in stores like and some physical locations in the U.S. like the official Team USA shop at the Olympic Training Center in Colorado Springs.
Types of Merchandise Available
- Apparel: The selection includes T-shirts, hoodies, jackets, polos, shorts, and more for men, women, and kids. Many feature the official Paris 2024 logo, the Olympic rings, or specific team branding (like the Nike Team USA jacket or Ralph Lauren polos).
- Accessories: Fans can find items like hats, caps, keychains, lanyards, and collectible lapel pins. Olympic pins are a highly collectible item during the games.
- Sports Equipment & Collectibles: Beyond apparel, items like the official and Team USA-themed blankets are also available.
- Brand Collaborations: Special collections from brands such as Nike, Polo Ralph Lauren, Abercrombie & Fitch, Skims, and Le Coq Sportif offer unique designs
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