Recent news on the LA28 Olympics highlights progress in sponsorships (surpassing $2 billion), volunteer recruitment (aiming for a record 500,000), event planning (new sports like flag football, lacrosse, cricket confirmed), and local infrastructure, with a water taxi proposal moving forward and preparations focused on leveraging existing venues for a sustainable, fiscally responsible Games.
Key Developments
Sponsorship: LA28 has exceeded $2 billion in domestic sponsorships, positioning it as a highly lucrative event, reports Insider Sport.
Volunteers: A massive volunteer drive is underway, seeking 500,000 people to support the Games and local needs, according to Spectrum News and LA 2028.
Sports Program: New additions include flag football, lacrosse (returning), cricket (returning), and expanded women's events, notes NBC4 Los Angeles.
Infrastructure & Transport: A proposal for a water taxi between San Pedro and Long Beach to ease traffic is advancing, reports NBC4 Los Angeles, and Mayor Karen Bass is signing executive orders to streamline planning.
Ceremonies: The production team for the opening and closing ceremonies was announced in late October 2025 by LA 2028.
Key Themes
Sustainability: LA28 aims for a sustainable Games, leveraging existing infrastructure and using existing venues where possible, reports Olympics.com and Fast Company.
Fiscal Responsibility: The Games are largely privately funded, with organizers focused on a budget of around $7 billion, funded through sponsorships, tickets, and other revenue streams, says Insider Sport.
Next Steps
Tickets are expected to go on sale in 2026, according to LA 2028.
