Prime Video was created from Amazon's vision for the future of streaming, with the service originally launching on September 7, 2006, as "Amazon Unbox". It was a component of Amazon's strategy to expand Prime membership benefits by offering a bundle of perks that included this video service. The service was rebranded several times before becoming Amazon Prime Video, and its capabilities expanded significantly over the years, including the 2011 acquisition of LoveFilm, which helped fuel its growth in international markets. 

• Original vision: Founder Jeff Bezos believed the internet would change how people consume movies and TV shows, which led him to develop Prime Video as a way to enhance the value of the Amazon Prime subscription.
• Initial launch: The service was first released on September 7, 2006, in the United States under the name "Amazon Unbox".
• Growth and rebranding: The service grew over time and went through several name changes, becoming Amazon Instant Video on Demand before eventually being renamed Amazon Prime Video.
• International expansion: In 2011, Amazon acquired the UK-based streaming and DVD-by-mail service LoveFilm, which played a key role in the expansion of Prime Video to countries like the United Kingdom, Germany, and Austria in 2014.