Hudl has acquired several of its largest competitors, as well as companies that offer complementary services to its high school sports video offering. In July 2011, Hudl acquired Digital Sports Video (DSV), which at the time was the company's primary competitor.[9] A year later, in June 2012, Hudl again acquired its next largest competitor in APEX Sports Software of Lower Burwell, Pennsylvania.[10]

In 2014, Hudl made moves into the international soccer market with its acquisition of Replay Analysis, while committing to open a London office, where Replay Analysis was based.[11] Shortly thereafter, in September 2014, Hudl acquired Ubersense of Boston, Massachusetts, which specialized in slow-motion performance capture for athletes from recreational to Olympic and professional levels.[12]