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Only 5,000 watches will be produced, each containing a unique identifier on the back of the watch's face. Other details on the Hello Kitty watch include a calendar button function, a golden Hello Kitty boy and a collector's box that spotlights the Shinkansen 500 series, which is also embodied in the parabola shape of the dial positions -- reminiscent of the train's long nose.Via is partnering once again with Hello Kitty on a new watch inspired by the ever-popular Sanrio mascot and Japan's bullet train, the shinkansen. The Hello Kitty 50th Anniversary Edition features three dials: a 24-hour time dial, a dial for seconds and one for minutes. Each includes artwork featuring Hello Kitty with her fellow Sanrio characters, including Pompompurin, Cinnamoroll and Little Stars. The time is even visible in the dark, as the watch hands are coated in lumibrite, a luminous material that glows in the dark. The watches are priced at 54,780 yen (~$279). Readers can check out the images and more information below.