Audemars Piguet’s watchmaking foundations were laid on this rare savoir-faire, which dates back to bygone days and has been handed down from generation to generation. Since 1875, these talented craftspeople have practiced their skills at the highest level, building on tradition while continuously pushing further the limits of their crafts to create timepieces imbued with the Manufacture’s savoir-faire and forward-thinking spirit.

In the 1970s, Audemars Piguet rose to an important position in watchmaking industry, especially after introducing the Royal Oak collection.

Audemars Piguet's slogan is "To Break the Rules, You Must First Master Them", introduced in 2012.

The fourth-generation company leaders are both from the Audemars family, including Jasmine Audemars and Olivier Frank Edward Audemars. Currently, the company is an active member of the Federation of the Swiss Watch Industry FH, and produces around 40,000 timepieces annually.