Nike, Inc. is the world's largest designer and seller of athletic footwear, apparel, and sports equipment. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, the company officially took the name Nike in 1971. The brand is globally recognized by its iconic "Swoosh" logo and the motivating "Just Do It" slogan. Nike builds massive global cultural relevance by partnering with legendary athletes like Michael Jordan, LeBron James, and Serena Williams. Beyond sports performance, the company dominates lifestyle fashion with legendary sneaker lines like the Air Force 1, Air Max, and Air Jordan.