Adidas was founded in Germany in 1949 by Adolf "Adi" Dassler and is now a global leader in sportswear and footwear, known for its iconic three-stripe logo. The brand originated from a sibling rivalry between Adi Dassler and his brother, who later founded Puma. Adidas introduced innovative products like the first low-top basketball shoe (the Superstar) and the first smart shoe (the Micropacer), and its products gained early fame with athletes like Jesse Owens. The brand also has a significant cultural impact, notably through the hip-hop group Run-DMC, and continues to be a leading athletic and lifestyle brand.
