Overview: An American lifestyle and casual clothing brand owned by Abercrombie & Fitch Co. [1]

Theme: Inspired by Southern California surf culture and laid-back beach aesthetics. [1, 2]

Founding: Opened its first store in July 2000 at Easton Town Center in Columbus, Ohio. [1]

The "1922" Myth: Though clothing tags often reference a founding year of 1922, this is a fictional backstory created by Abercrombie & Fitch about a founder named John Hollister. [1, 2]

Sub-brands: Also carries Gilly Hicks , which specializes in underwear, loungewear, and sleepwear.