Stoked on his family's home-made chocolate chip cookies, Jeff Yokoyama (aka Yoki) was inspired to spread joy across the island of Maui through the family recipe. When the journey took an interesting turn, Yoki embarked on a new adventure and took the famed cookie logo designed by friend and fellow surfer Rick Rietveld along for the ride. They traveled to sunny California where they decided to pour their energy into their passion, turning to action sports apparel and building a team of some of the world's most legendary surfers of all time.