Hollister is a clothing brand that was not founded in Hollister, California in 1922, but rather created in 2000 in Columbus, Ohio by Abercrombie & Fitch. The brand uses a fabricated backstory of a fictional founder, John Hollister, and a 1922 founding date to create an authentic-seeming, West Coast-inspired surf culture image. The "Hollister California 1922" narrative was a marketing strategy by former Abercrombie CEO Mike Jeffries to tap into the "heritage" brand trend for a younger audience.

``