Ariat International, commonly known as Ariat, was founded in 1993 by Beth Cross and Pam Parker with a clear vision: to revolutionize the world of equestrian footwear. At the time, the Western and English riding boot industry was rooted in tradition, often prioritizing style and heritage over comfort or innovation. Cross and Parker, both with backgrounds in business and a deep appreciation for equestrian sports, saw an opportunity to bring modern athletic shoe technology into the world of riding boots.

The Inspiration

Beth Cross was inspired by the innovation happening in the athletic footwear industry—brands like Nike were transforming sports by combining performance science and design. She asked a simple but powerful question: Why couldn’t equestrian athletes have the same level of performance and comfort?

Early Development

The founders named the company Ariat as a tribute to Secretariat, the legendary racehorse known for his heart, power, and unrelenting drive. From the very beginning, Ariat's mission was to build the most technically advanced boots for riders, blending traditional craftsmanship with cutting-edge materials and biomechanics.

The first product line launched in 1993, featuring riding boots with advanced cushioning, durable outsoles, and ergonomic design—a major departure from the stiff, heavy boots riders were used to. These innovations were particularly popular with Western riders, and Ariat quickly gained a reputation for comfort and durability.

Growth and Expansion

Following the success of its initial boots, Ariat expanded its product lines to include:

• Western and English performance footwear

• Apparel for work, riding, and casual wear

• Work boots and safety gear

By the late 1990s and early 2000s, Ariat had become a leader not only in equestrian sports but also in the workwear and outdoor lifestyle markets.

Today

Ariat is now a global brand, worn by professional riders, ranchers, outdoor workers, and lifestyle customers alike. It remains privately held and committed to innovation, supporting both professional athletes and everyday wearers with gear that performs in the toughest environments.

Their founding principles—innovation, performance, and heart—still drive the company today.