Supreme is an American clothing brand established in New York City in April 1994. The company focuses on streetwear, skateboarding, and hip hop fashion trends.

In December 2020, the U.S.-based apparel and footwear company VF Corporation bought Supreme for $2.1 billion.[3] In 2024, the brand was sold to EssilorLuxottica for $1.5 billion.[4]The brand was founded in 1994 by American-British businessman and fashion designer James Jebbia. During the formation of the brand, Jebbia was inspired by a book on Barbara Kruger's artwork, which influenced the design of Supreme's red box logo with white Futura Heavy Oblique font. The brand later released unlicensed remixes, which featured the works of artists and brands such as Jackson Pollock and Coca-Cola.[5][6][7]The first store was opened in a former office space on Lafayette Street in Lower Manhattan in April 1994.[8][9] It featured a layout that accommodated skateboarding and a selection of clothes arranged around the store's perimeter. The store's first employees included skaters and actors, such as Justin Pierce and Harold Hunter,[6] as well as extras from the Larry Clark film Kids.

Jebbia stated that he opened Supreme in Lower Manhattan because there were few options for buying skateboarding products in that area at the time.[10]In 2004, a second location was opened on North Fairfax Ave. in Los Angeles, California, nearly double the size of the original New York City store.[11] Other locations include London, which opened in September 2011; Paris, which opened in 2016; Tokyo (Harajuku, Daikanyama and Shibuya); Nagoya; Osaka; and Fukuoka.[12] The additional locations emulate the original Lafayette Street store's design