NEW: Halloween Squishmallows

What is cute, cuddly and doesn't bite? A squishmallow!

Jazwares, the company behind Squishmallows, has dropped their collection for the upcoming holiday season, including Halloween-themed products and collaborations with Harry Potter and Stranger Things. And it's adorable.

"We have products for every budget and every fan or anybody on the list," Jazwares' executive Bret Ingraham told USA TODAY earlier this week at an exclusive preview of the collection in New York City. "From toddlers to adults that are collectors to moms to dads, kids, Hello Kitty fans, we have the whole world covered in terms of what we have."

Ingraham added that he hopes the new lineup of Squishmallows will bring consumers "joy" and take them back to being a kid, reminding them of "an innocent time."

In the cuddly department, few things compare to Squishmallows. They’re irresistibly cute, soft, and comforting. And while you might already own more than you can count — and perhaps have sworn off buying more for your kids — you can’t leave your furry friends out of the cozy fun. That’s right: Squishmallows has a pet collection, too, complete with cat caves, dog beds, play toys, cozy hoodies, and more.

If you didn’t think Squishmallows could get any cuter, wait until you see your beloved pet laying in a little axolotl Squishmallows bed or popping their head out of a Fifi The Fox pet cave. These make perfect pet gifts for the holidays — or even gotcha days!

We scoured Amazon for our favorite products from Squishmallows’ pet line, including Squishmallows-themed items under $20.